The World Branding Awards are presented annually by the World Branding Forum, headquartered in London. The Halti brand was selected as an Animalis Edition finalist. The Animalis Edition is described by the presenters as the largest pet and animal brands recognition forum in the world. Winners were determined on the basis of three criteria: financial valuation, public online voting and market research.
“It is indeed an honor for us to receive this international award,” said Dr. Roger Mugford, CEO and founder of The Company of Animals, which has U.S. headquarters in Davenport, Fla. “When I invented the Halti headcollar to help improve the lives of people and pets, my main focus was to create a product that simply helped make walking the dog a more enjoyable experience, for both pet and owner.”