Joint Venture between Ethical Products, Inc and Doc & Phoebe's Cat Co.

The aim of the joint venture is to revolutionize cat care Cats are not small dogs. Cats are predators with the innate need to hunt catch and play with many small meals, both day and night

The bowl is the wrong way to feed your cat.  It leads to overfeeding, obesity, and boredom. Tragically, 60% of cats in America are overweight or obese and euthanasia for behavior problems is the #1 cause of death for cats. Veterinary science knows that when cats are denied their natural feeding behavior, they redirect these unmet hunting needs into problem behaviors that land them in shelters, where overcrowding leads to euthanasia.

The Indoor Hunting Feeder allows cats to eat the way nature intended and has helped thousands of cat parents solve their cat’s scarf and barf, night waking, obesity, urinating outside of the litter box, aggression, destruction and boredom.

Cat parents typically feed their cats twice a day. With this veterinary innovation, instead of filling the bowl twice a day, cat parents simply fill three mice and hide them around the house morning and night. Cats can hunt, catch and play with three perfectly portioned meals twice a day.