MERA pet food (Germany) reinforces exports capabilities

Frank Riemenschneider will take over the team in charge of international business. With this hire, the pet food manufacturer from the Lower Rhine establishes the framework for the further expansion of its export activities.

As a project manager with experience in the areas of exports and international sales, Riemenschneider was able in recent years to successfully drive international business forward at companies such as Teekanne. Starting in September at MERA, he will be heading the export team, which will focus on MERA’s internationalization strategy as well as identifying new markets. “We are thrilled to have won such an experienced colleague as Frank Riemenschneider. With his support, we will be able to respond to the company’s strong growth in exports,” says Felix Vos, managing director of MERA Tiernahrung GmbH.

Currently MERA exports its dog and cat food products customized for specific animal needs to over 44 countries worldwide. The newly established export team at MERA will take care of ensuring a consistent brand presence as well as expanding the export market.