Pestell Group Re-Names Its Pet Products Business Unit

Pestell Group changed the name its Pet Portfolio Company to Targeted PetCare (TCP) for its pet products business unit. 

"Over the past year, the evolution of Pestell's pet business has been substantial. Targeted PetCare better reflects our new identity as a diversified pet products business after our successful acquisitions,” said Matt Miller, TPC CEO. “We are thrilled to launch the Targeted PetCare brand which provides a common way to unify all of the individual companies we have built across our pet products portfolio."

Targeted PetCare will serve as the overarching company name for the Pestell’s collection of companies which includes Pestell Pet Products (PET), BPV Environmental (BPV), Targeted Pet Treats (TPT) and VersaPet.

Since June 2018, TPC acquired BPV, TPT, and VersaPet. BPV is a leading manufacturer of alternative, paper-based animal litter, small animal bedding, and lawn and garden products. TPT is a co-manufacturer of dental treats and long-lasting chews for pets. VersaPet is a manufacturer of private label and branded cat litter products. In addition, the PET business is a full-line manufacturer of cat litter and small animal bedding products.